本書中所講述的二十五個家族都很富有，然而更重要的是，在創造財富的同時，這些「華麗家族」也將人類對於美的理解，透過他們的智慧與創意表現得淋漓盡致。可以說，每一個時尚品牌都被賦予了整個家族的個性、夢想與光榮。來自時尚名門的經典創意與熱情，鑄就了其家族品牌的恆久魅力；然而，透過「華麗」的背後，我們更需要去了解的是：那些隱藏在時尚事物背後，每個時代最真實的動態與獲得成功的經驗。
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